We are a warm and
optimistic bunch who will always go the extra mile
(or late night) if that’s what
it takes to make a job even
the tiniest bit better.
We work hard to build
good, friendly and healthy relationships; both in the
studio and with clients.
Dan Witchell — Founder / Creative DirectorReadClose
Dan graduated from Camberwell with his work already published in Creative Review. After a period of freelancing he created an identity for which he won a Gold BDA before moving into retail design, with Conran Design Group. He then spent 3 years as Creative Director of a broadcast design company, before establishing Proud Creative in 2005.
As a founder of Kemistry Gallery in Shoreditch, Dan can take credit for breaking Parra in the UK, whilst also bringing over Geoff McFetridge, Gregory Gilbert-Lodge and Experimental Jetset, not to mention his support of homegrown talent - UVA, Daniel Eatock and James Joyce of One Fine Day.
Design jury duties have included Promax and more recently D&AD and The Cannes Lions.
Roger Whittlesea — PartnerReadClose
Roger began his production career in commercials, working with Richard Phillips, the multi-award winning writer/director of the Maureen Lipman BT campaign. Having survived 5 years of working with Richard with sanity largely intact, producing for anyone else has often seemed straightforward (if occasionally less 'interesting').
He has subsequently gone on to gain 10 years production experience in commercials, pop promos, branding and design - with responsibility for budgeting, scheduling and facilitating productions with budgets from £10k to £950k. He has produced five overseas channel re-brands in the last few years and has had work awarded at the Cannes Lions, Soho Shorts, Promax UK and D&AD.