Identity

We set out to create a strong, quirky and memorable identity that would appeal to savvy
dog owners everywhere. The logo needed to work across a variety of media and materials.
The concept of the logo was to show very simple silhouettes of dogs blending with
straightforward typography.

Simple quirky messages on t-shirts are designed to make an instant impact.

Executions included litho print, stitched in embroidery, as well as screen printing onto garments.