Lucky Loke is an exclusive denim label for men, unique to Question Air stores.
It focuses on using the finest Japanese denim and clean, contemporary design on
t-shirts, sweatshirts, and shirts.

We wanted Loke to feel like a quirky European brand. Pierre who was fundamentally
involved in the project is Swedish and helped to create this mixed up brand identity.
Loke is the mythical fire-giant / deity of mischief in Norse mythology, but remains
a relatively obscure figure. We were involved in the whole branding process, even
getting involved in designing garment details. They wanted a brand that would appeal
to their market - cool affordable clothes for modern Londoners.

Identity

-	-

-	-

-	-

-	-

-	-

-	-

-	-

-	-

-	-