Print run commissioned 20 top design studios / designers to contribute limited edition
screenprints. These were exhibited at Kemistry Gallery and sold on Blanka, with profits
to the Roy Castle Lung Cancer Foundation.

A healthy state of mind is about challenging yourself, creating something that takes
you out of your normal comfort zone. Something that initially feels awkward often
has more longevity. We decided to bastardise two popular movements: Pop and
Op art - in a disposable way. One uses optical illusions and geometric abstraction
the other is characterized by themes drawn from popular culture. If our healthy side
is about challenging the norm then our un-healthy side is our ever-increasing reliance
on recreational and prescription drugs as well as our battle with mass consumption.
Future proofing design is near impossible but decent ideas are permanent.