Bespoke Typeface

Promax UK needed to fully represent our cross-platform world. We aimed to create
a stronger interaction between Promax and its attendees - reflecting and sharing
creativity both in and out of comfort zones. Creating a mutually beneficial experience,
breaking down boundaries, inspiring dialogue and building a sense of community.

The bespoke font was developed in-house for use across all communication platforms.

Multimedia

We planned to use as many platforms as possible - cross-promoting, sharing, and
linking all media with one tangible thread. A shared identity that goes beyond the
big screen and onto the wall - via paper, pixels, forums and live interactive experiences.

Call for Entries

The call for entries took the form of a newspaper. Tactile, recycled, an antidote
to all things digital - and never going to run out of battery.

On-screen

The Beyond logo is de-constructed into it's constituent elements and taken on a
seamless journey through an abstracted representation of the world of podcast, print,
P2PTV, television, mobile and web. Animation by Richard Acton. Music by Freefarm.

Event Branding

Using a bespoke series of graphic icons, the Beyond brand represents media platforms
relevant to broadcasters today. We took advantage of developments in bluecasting
technologies to create 3 animated movies that were sent via bluetooth to conference
attendee's mobile phones. Animation by Richard Acton. Music by Freefarm.

Conference and Awards Browsers

A clean, simple and pared back approach for maximum clarity.

Awards Branding