Just weeks before the launch of the S4C rebrand, the brief was to embrace and
exhibit the new brand attitude, without giving too much away. A tricky problem.
We used the same motion control camera move of the upcoming 'Magnetic Idents',
with it's consistent move right to left, to reveal a cluster of TV's arranged
into the shape of a Christmas tree.

Master Ident

Presentation

We delivered a complete on screen package with 20" ident, break bumpers, menu boards and stings.