The brief was to create a spot to acquaint and promote the audience with S4C's new
icon family. The icons promote S4C's subtitling service as well as alternative viewing
platforms: Broadband, Mobile and Podcast. The resulting pop-up book inspired animation
explains how to get the most out of the channel in your language of choice. We wrote
a reversible script that bounced between English and Welsh, engaging the viewer in
a playful yet educational way - when you hear Welsh you read English and vice versa.
It's made something very memorable out of something that could just as easily have
been a mediocre piece-to-camera.

Icon Family

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