After completing our re-brand of Welsh broadcaster S4C, we were commissioned
to produce a brand philosophy book. This is given to staff and suppliers to explain
a little bit about the new S4C creative manifesto. We didn't want to create a stiff
brand bible to frighten creativity away - we were more interested in creative
inspiration. Encouraging a sense of freedom and flexibility. The end result is
a sketch book with witty creative writing and a relaxed photographic style.

Brand Book