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Profile
We are a creatively-led multidisciplinary design studio based in London.
Branding, design, moving image or digital; our communications are always based
on
research and a coherent strategy. We consistently deliver straightforward, relevant
and
memorable communications, regardless of scale or budget.
Partners
Dan Witchell: Creative Director
Witchell graduated from Camberwell College of Art with his work already published in
Creative Review. After a period of freelancing he created an identity for which he won
a
Gold BDA award before moving into retail design, with Conran Design Group. After a
brief
spell travelling Witchell spent 3 years in broadcast design, as Creative Director at
Kemistry, before establishing Proud Creative in 2005.
As founder and full time curator of Kemistry Gallery in Shoreditch, Witchell can take
credit for breaking Parra in the UK, whilst also bringing over Geoff McFetridge, Gregory
Gilbert-Lodge and Experimental Jetset, not to mention his support of UK talent - UVA,
Daniel Eatock and Eine.
Roger Whittlesea: Production
Whittlesea has a decade of production experience in commercials, pop promos, branding
and design - with responsibility for budgeting, scheduling and facilitating productions with
budgets from £10k - £950k. He has produced five overseas channel re-brands in the last
few years and has had work awarded at the Cannes Lions, Soho Shorts and Promax UK.
Approach
We are mostly small, sometimes big and often medium in size. The majority of our
projects are handled by the core studio team, for bigger more complex projects we
collaborate. We don't fill the office with faceless freelancers and pretend we're a big
agency
with vast resources. We work with designers and agencies that are at the top
of their
game. People who inspire us will inspire you. Collaboration is not about passing
off other
people's ideas as your own. It's about sharing knowledge and giving credit
where it's due.
These are some of our collaborators and friends:
The Acid Casuals,
All of Us,
Ariane Geil,
Bob Pendar-Hughes,
Brains & Hunch,
Cornel Windlin,
Everyone Associates,
Freefarm,
IdN Magazine,
John Hill,
Lineto,
Marc Ortmans,
Minivegas,
Onedotzero,
One Fine Day,
Parra,
Random International,
Rare,
Richard Acton,
Saiman Chow,
Sanderson Bob,
Samuel Christopher,
Simon Ratigan,
Studio Tonne,
Universal Everything,
UVA,
Zeitguised.
Press / Publications
2008:
IdN Magazine - January
Boards - January
Creative Review - January
Grafik - January
2007:
Design Week - No 49
Design Week - No 33
View2 - July
Design Week - No 26
Grafik - May
Boards Magazine - April
Stash - March
Creative Review - February
Design Week - No 04
Televisual - January
Creative Review - January
2006:
Design Week - No 27
View2 - December
IdN Magazine - No 03
IdN Magazine - No 04
2005:
Grafik - December
